Ok. Show of hands. How many people throw away produce that's gone bad? How much do you think you throw away?

Apparently, an average Canadian tosses approximately $700 worth of produce out a year. $700 a YEAR. That's a lot!

But what can you do about it?

::enter stage left - FridgeSmart::

 Let me introduce you to FridgeSmart -the product designed to help you keep your produce fresher, longer.

These are amazing containers. Remember the old green celery keepers that mom used to have? The one with the pull out insert? What about the lettuce keeper with the domed top and the spike? Fridgesmart are the new and improved versions of these.

See the little white ovals on the front? These are actually air vents. Research has shown that fruits and vegetables actually require different amounts of air circulation in order to last longer. For example, carrots don't need much air so, keeping them in a sealed container will help them stay fresh. Broccoli on the other hand needs a lot of air, so you'd want to make sure both of the front vents are open.

Other features include a rippled bottom. You know that condensation build up that you get when you leave them in the plastic store bags? Instead of sitting in a puddle of water which leads to rotting, the ridges on the bottom actually pool the water away from the produce, helping them keep their freshness.

Would you believe that my roommate used to keep romaine lettuce in a FridgeSmart for 3 weeks - and the middle would still be crunchy and fresh (the outside leaves would just be starting to wilt). That's crazy!

They come in different sizes too - small, medium and long as well as a round one for lettuce, cabbage, watermelon etc.

Here's another important tip: Store your veggies dry, naked and dirty. Adding moisture when washing them makes them go bad faster. Unless, of course, you are trying to or will be eating them super quickly!